Fresh Del Monte Produce Launches Rubyglow™ Red-Shelled Pineapple in U.S. Market; Melissa Mackay Details



Fresh Del Monte Produce Launches Rubyglow™ Red-Shelled Pineapple in U.S. Market; Melissa Mackay Details



CORAL GABLES, FL - Pineapple lovers nationwide will soon be elated to see a brightly-colored, red-shelled offering alongside the traditional pineapple selection. After seeing impressive success for its Rubyglow™ pineapples in China, Fresh Del Monte Produce is bringing the coveted variety to the United States market by popular demand.

Melissa Mackay, Vice President of Marketing, North America, Fresh Del Monte Produce

“As the global leader in fresh pineapples, Fresh Del Monte offers an extensive lineup of different varieties, from traditional to extra sweet versions, in various sizes from personal to sharable, giftables such as Pinkglow® pineapple—the world’s only pink pineapple—and now Rubyglow pineapple, the latest showcase of our innovation and leadership in this category,” said Melissa Mackay, Vice President of Marketing, North America. “With its distinctive bright red shell and extra sweet taste, Rubyglow is the ultimate exotic fruit—an exclusive, limited-availability pineapple that is sure to impress as a unique gift or served as a creative way to entertain guests.”

Rubyglow offers shoppers a new variety of the popular tropical fruit with an exotic, exclusive, and luxurious spin on the category consumers already know and love. The variety features a deep red outer shell with bright yellow flesh that packs a distinctly sweet flavor.

After seeing impressive success for its Rubyglow™ pineapples in China, Fresh Del Monte Produce is bringing the coveted variety to the United States market by popular demand

As a press release explained, the enticing variety will be available nationwide through select regional grocers and online from specialty produce retailers, expanding the brand’s impressive lineup of innovative pineapple varieties.

“From the intricate growing process to the distinct color, sweet taste, and elegant packaging—every detail of the Rubyglow pineapple is meticulously crafted to deliver a premium experience,” added Mackay. “This exquisite tropical fruit is another gem in the crown, and we are thrilled to introduce this groundbreaking pineapple to North America.”

Grown in Costa Rica after a 15-year development period, the Rubyglow pineapple has a registered plant patent in the U.S. To read more about this unique variety, click here.

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Companies in this Story


Fresh Del Monte

Fresh Del Monte is one of the world's leading vertically integrated producers, marketers and distributors of high-…