REIDSVILLE, GA - An industry ace with over a decade of experience is joining the Healthy Family Project’s leadership team. Aimee Smith has been named as the new Director of Partnerships and Account Development, bringing with her a wealth of business development, strategic partnerships, and project management knowledge.

"I am thrilled to be joining a legacy organization with a track record of making a difference,” Smith stated. “As a mom of two, wife of an avocado and citrus farmer, and having a lifelong passion for agriculture presents added passion for me in this role.”

As Director of Partnerships and Account Development, Smith will oversee Healthy Family Project brand partner relations, retailer partnerships, and lead the top-level strategy and execution of various campaigns throughout the year. According to a press release, she will report directly to Trish James, Vice President.

Smith holds a Master of Business Administration with a focus on international business and has demonstrated proficiency in leveraging analytical insights to drive business growth. Her previous roles include Senior Vice President of Business Development at Category Partners, Sales Manager at Highland Ag Solutions, and positions at Mission Produce™, the California Blueberry Committee, and the California Apple Commission.

“Aimee's extensive experience and proven track record in the produce industry makes her the perfect fit for this role," said James. "We are excited to welcome her to the team and look forward to leveraging her expertise to further our mission of creating a healthier generation through purposeful cause marketing campaigns.”

Congratulations to the new Director!