Ready Pac Foods' Tony Sarsam and Tristan Simpson Talk Organic Salad Kits and Long-Term Growth Strategies
IRWINDALE, CA - It has been an incredible year of growth for Ready Pac Foods as the company continues to innovate within the value-added salad category. As we head into fall festivities, the company has continued to bring new opportunities and fresh offerings to evolving sectors of the industry.
One of these latest innovations for Ready Pac Foods has been in the chopped salad category. The company was the first to market its’ four chef-inspired Organic Chopped Salad Kits. The Company is looking to bring more value-add to the category with these recipes—Caesar, Zesty Greek, Kickin' Southwest and Sweet Kale.
“The difference at Ready Pac Foods is our ability to continue to innovate after a long history of firsts,” Tristan Simpson, Ready Pac Foods Chief Marketing Officer tells me. “Our culinary team is the best in the industry and we are proud of their work in delivering these popular consumer flavor combinations in a new organic and convenient format.”
Here is a tasty breakdown of what these new salads have to offer:
Caesar: Organic Chopped Romaine and Radicchio, Organic Pita Squares, Organic Parmesan Hard Grating Cheese and Organic Caesar Vinaigrette
Zesty Greek: Organic Escarole, Endive, Romaine, Radicchio and Carrots, Organic Feta Cheese Crumbles, Organic Herb-seasoned Flatbread Strips and Organic Greek-inspired Vinaigrette
Kickin' Southwest: Organic Romaine, Green Cabbage, Red Cabbage and Carrots, Organic Tortilla Strips, Monterey Jack Cheese and Organic Southwest Ranch Dressing
Sweet Kale: Organic Kale, Red Cabbage, Carrots and Radicchio, Organic Cranberries, Organic Sunflower Kernels and Organic Lite Lemon Poppy Seed Dressing
In addition to developments in the organic chopped salad sector, Ready Pac Foods has also announced a new partnership as part of the company’s long-term growth strategy. Last month, the company announced a national rollout of co-branded salad bowls at all Domino’s restaurants in the U.S. Ready Pac Foods has been a supplier of fresh-cut produce and bagged salads to Domino’s since 2008 and this new partnership with co-branded salads, marks a greater level of value for the pizza chain and for Ready Pac Foods.
The prepackaged salads are available in three varieties—Classic Garden, Chicken Caesar and the new Chicken Apple Pecan—as part of Domino’s mix-and-match menu. These salads offer premium ingredients like spring mix, roasted white meat chicken, and brioche garlic croutons—items that have tested extremely well in key markets.
“Our significant growth as a company has allowed us to continue to look at new ways to reach consumers, increase fresh produce consumption, and give them more opportunities to eat healthier,” said Tony Sarsam, Chief Executive Officer, Ready Pac Foods. “Our work with long-term partners like Dominos, drives our vision to offer fresh, healthy foods to consumers every day.”
Value-added salads are definitely one of my favorite vehicles for increasing fresh produce consumption in my daily meals and in my household. With this accelerated growth in the company’s product line, I am excited to see what will come next from Ready Pac Foods.