SALINAS, CA - For the last month, Foxy Produce has been shipping out a new, organic, non-GMO vegetable called BroccoLeaf™ to nationwide stores, and the grower is extremely excited about the market potential of this new offering. Some are already asking if BroccoLeaf™ could be the next hot trend in the vegetable category.

“It’s incredibly rare, in this day and age, to be able to introduce a new non-GMO organic vegetable into the market,” said Foxy Vice President of Marketing Matt Seeley. “We believe the potential for BroccoLeaf™ is massive and are very excited about consumers’ and retailers’ responses."

American farmers have used the leaves of their broccoli crops for years in order to cleanse and nourish soil, but few considered selling the leaves themselves for consumption. Realizing the significant health benefits BroccoLeaf™ offers, Foxy is changing this. Some of these health benefits include:

• Excellent source of Calcium
• An adult dose of Vitamin C
• An excellent source of Folate, a key nutrient for heart health and pregnancy.
• An excellent source of phytonutrients, powerful detoxifyers (the 3 cancer fighting Glucosinates)

According to a press release, Foxy discovered the potential of BroccoLeaf by chance through its full-utilization practices. Foxy explains that during the recipe testing process of its “REJUICENATE With Foxy” series of free juicing activations at nationwide retailers, a Foxy employee proposed incorporating organic broccoli leaves. The rest, as they say, is history.

“We are big advocates of full produce consumption which is why we started experimenting with broccoli leaves,” shared Foxy Vice President of Operations Tom Nunes V. “But, the health findings and taste even took us by surprise.  We know how fantastic broccoli leaves are for the soil, but nobody considered it a viable produce item.  Everyone in our industry’s been trying to find the next kale, and BroccoLeaf has been staring all of us in the face for decades.”

In celebration of this product launch, Foxy will be releasing a series of original BroccoLeaf recipes through a collaboration with BroccoLeaf spokesperson Ashley Koff RD. All of these recipes can be found on Foxy's website in the hope that they will be a valuable resource for customers looking to learn more about how to incorporate this new produce offering into their daily lives.

Foxy will also be launching a coordinated social media campaign. Through it, the company will encourage consumers to post and share their favorite  original BroccoLeaf creations for fellow produce fans to enjoy.

Congratulations on this exciting new product launch, Foxy Produce! 

Foxy Produce