DALLAS, TX - PRNEWS lives up to its name as a sieve of information across a multitude of industries. It is a platform for any business employing communication to the masses, and one of our own is taking a podium upon its expansive stage.

Beth Keeton, President of Elephant House PR, was recently recognized as an industry champion beyond our industry, being named among the outlet's 2025 Class of Top Women in PR honorees.

“I love this industry and take every opportunity to champion it within consumer media. It’s an incredible honor to receive this award among so many other well-respected and incredibly talented women in PR whom I admire,” Beth shared with me.

Each year, an elite group of women is selected to represent the best and brightest up-and-comers, entrepreneurs, changemakers, industry champions, and motivators in the communications industry, according to PRNEWS.

“Beth Keeton stood out as a clear choice as an 'Industry Champion' for our Top Women in PR honor because of the measurable impact she’s had on the fresh produce industry,” said PRNEWS Brand Director Danielle Sikes. “The volume of earned media and the breadth of coverage she’s driven not only elevated individual brands but spotlighted the industry as a whole in a meaningful, sustained way.”

From within the industry, Mark Munger, Senior Director of Marketing at Ocean Mist® Farms, took a moment to reflect on the trailblazer’s recognition.

"Beth’s reputation as an industry champion was on full display when she secured Ocean Mist Farms a feature in AllRecipes as a go-to expert on Brussels sprouts," Mark said. "This award is well deserved and reflects her impressive track record of securing top-tier placements for produce brands—even beyond Elephant House PR clients."

Beth has been championing produce brands for nearly fifteen years, but especially since starting Elephant House PR.

“The media has gotten to know me as their go-to person for all things produce. They know I mean it when I say ‘if you ever need access to a grower or hard-to-find produce during a specific season, or tips on what’s trending, let me know—if they aren’t a client, I’ll get you to the right person in the industry,'” Beth said, emphasizing that any win in spotlighting fresh is a victory for the whole.

This can be seen especially in her placement advocacy, a multi-faceted strategy of getting growers placed in highly visible situations while showcasing the importance of said placement through social media.

"Beth is always quick to respond to my media requests and makes sure our team knows what is new and trending in produce," said Stefani Sassos, MS, RDN, CDN, Nutrition and Fitness Director for the Good Housekeeping Institute. "Her deep expertise and commitment have been a tremendous support to our team, especially when we need expert resources or samples. She always goes above and beyond."

But her nomination is not just for visibility of supply and supplier, it is for her partnership and leadership with those who advocate for health, and therefore fresh produce consumption.

“I’m a champion for registered dietitians and influencers in this industry. I mentor up-and-coming media RDs on how to best work with produce brands so that they are working with the companies they most want to work with AND being the best advocates for our industry,” Beth said. “I’m very involved with volunteer leadership, serving on committees, councils, boards, and speaking at events. I think being in the room is important and having collaborative conversations with a diverse group of people is how we impact real change, especially as it relates to how people eat.”

Congratulations Beth, not only on this top-tier recognition, but the realization of your efforts to bring fresh produce there with you!