OXNARD, CA - Mission Produce® is a go-to source for fresh, organically grown avocados. With a full portfolio, the supplier offers organic avocados year-round. Brooke Becker, Senior Vice President of Sales, shared her insights on category growth.

“The organic avocado category in the United States continues to outperform the growth of conventional avocados,¹ demonstrating the importance of organics in driving the entire avocado category forward,” Brooke began telling me.

The demand for organic produce is growing, and Mission continues to invest additional resources into organic programs, pursuing innovative ways to support and develop the category.

“With organic avocado volume sales up 34 percent from 2020-2024,² the category continues to soar—and Mission is well-positioned to meet that demand with a robust organic lineup, including bulk offerings, our World’s Finest bags, and our Minis bags,” Brooke added.

According to Circana’s projected category volume growth from 2020–2025, organic avocados are anticipated to increase by roughly 31 percent.

“When it comes to trends in the organic category, the shopper profile skews toward millennial families, high-income households, Hispanics and Asians, and those with a high level of concern for health and the environment.³ Keeping these insights in mind is key to building a successful organic avocado program,” Brooke explained.

For bagged offerings, Mission provides its World’s Finest Avocados in small, large, and jumbo sizes as well as Minis in 84s and 96s. Bulk organic offerings are also available in small, large, and jumbo sizes.

“Organic avocado shoppers spend 142 percent more on avocados annually than conventional-only shoppers,³ so catering to this demographic is important for a successful and profitable avocado category,” Brooke said on a final note.

With the Organic Produce Summit taking place, now is the perfect time to up your category prowess. For all things avocados, Mission has you covered.

_^Sources:

1. _{^{Circana, Total U.S. MULO+. Calendar YTD through 6/9/24}}
2. _{^{Circana, Total U.S. MULO+, volume growth rates 2020 – 2024}}
3. _{^{Numerator Insights, Advance Shoppers Profile report, 12 months ending 4/30/2025}}