SOUTHERN CALIFORNIA - Bringing over three decades of experience to the Fresh Produce & Floral Council (FPFC), Bob Lanter is joining the organization as its new President.

"I am thrilled to be part of the FPFC team and eager to delve into the world of the fresh produce and floral industry,” said Lanter, expressing his excitement. “I look forward to learning more about FPFC, its members, and contributing to the growth and success of the industry."

Prior to joining FPFC, Lanter served as the Executive Director of the California Workforce Association, where he led the workforce strategy and implementation of the Workforce Innovation and Opportunities Act for the state of California, a press release explained. His extensive experience includes holding various positions in local workforce investment systems, including Executive Director of the Contra Costa County Workforce Board.

During his tenure at the California Workforce Association, Lanter significantly increased organizational revenue and membership led the development of key legislation, and managed large-scale projects and grants. He is known for his expertise in designing and coordinating events and networking opportunities, spearheading some of the most successful events across the country in workforce development.

"We are delighted to welcome Bob Lanter as the new President of FPFC. His extensive experience and proven track record in organizational management and event coordination will be invaluable assets to our council,” commented Kristen Reid, Chair of FPFC and Executive Vice President of MIXTEC Group. “We believe his leadership will enable FPFC to evolve and thrive in the years to come."

Lanter officially assumes his role as President of FPFC, effective May 5, 2024. He will attend the upcoming FPFC Expo on May 1 to meet FPFC members.

Congratulations to Bob Lanter on his new role!