LEAMINGTON, ONTARIO, CANADA - The Organic Produce Summit is only weeks away, and visitors at booth #405 will soon be welcomed to explore a game-changing rebrand, strategic innovation roadmap, and more as Highline Mushrooms brings its high-demand portfolio to the event. Diving further into the supplier’s upcoming showcase, I recently spoke with Sabrina Pokomandy, Director of Marketing and Business Development, who shared a few exclusive details.

What will Highline Mushrooms be showcasing at this year’s OPS—and what’s new for the company in 2025?

“We’re excited to return to OPS to celebrate a major milestone: our bold rebrand is now officially live across North America. It’s already reaching retail shelves across the U.S., giving organic mushrooms the modern, transparent presence they deserve on the shelf. At OPS, we’ll showcase our full lineup of mushrooms, including white, brown, and specialty varieties like shiitake, oyster, and king oyster—all certified organic and carefully grown to meet the expectations of today’s health-conscious consumer.

We’re also excited to share more about our expansion efforts and what's next for Highline. This includes the development of our farm of the future—a brand new, state-of-the-art facility in Canada that will be certified organic. This future-proof facility is built on automated technology, data-driven growth, and a long-term vision of feeding the future. It’s not just a farm—it’s the next evolution of organic mushroom production.”

What trends have you witnessed arising in the organics category? How can retailers/foodservice operators utilize Highline’s portfolio to meet consumer demand?

“There’s no question—organic is growing, especially in mushrooms, and we’re all in. Consumers are seeking clean-label, plant-based foods that support both personal health and the planet. Mushrooms have emerged as a standout performer in that space. According to Mushroom Council data, organic mushroom dollar sales are up 2 percent and volume is up 3.9 percent, while the conventional segment has declined.

Retailers and foodservice operators can harness this momentum by positioning organic mushrooms as a multi-occasion ingredient—perfect for everything from meatless mains to wellness-forward snacking. Cross-merchandising with produce staples, featuring easy-use formats, and tapping into educational content around mushroom health benefits can all help meet consumer expectations.”

What sets Highline Mushrooms’ program apart in the organic arena?

“Highline brings something few others can: a balance of scale, innovation, and care. We are the largest organic mushroom grower in North America, and our Dutch-style growing techniques help us consistently deliver premium quality and shelf-life. But what sets us apart is our future focus.

From our rebrand in stores across the U.S. to the development of our Farm of the Future, we’re investing in the systems and technologies that will carry this category forward. Our collaboration with Christiaens Group is unlocking next-level automation, data, and sustainability, ensuring we stay ahead of what consumers and customers need next.

We’re proud of our position in the organic space, but even more excited about what’s ahead.”

As OPS serves as a prime opportunity to discuss all things organic, be sure to stop by booth #405 to explore the many ways Highline Mushrooms can help you achieve category growth.

And for more updates leading up to the event, be sure to leave a tab open to AndNowUKnow!