ROSEMONT, IL - US Foods is not waiting for the dust to settle from last week’s events that effectively put an attempted merger with Sysco to rest. The company is charging forward locked and loaded with a new campaign to show that not only is it still strong, but getting stronger.

“It’s evident that we have the talent, passion and financial foundation to become an even stronger force in the foodservice industry,” John Lederer, President and CEO of US Foods, said in a press release as the company announced its new campaign “Just Taking Off” to reinforce its strength. “Our unprecedented momentum is going to propel us farther and faster forward. I can’t wait for our customers to see all that we have in store for them.”

According to US Foods, its “Just Taking Off” campaign officially marks the beginning of the company’s re-launch as an even stronger force.

And as for the merger attempt with Sysco falling flat after 18 months of talks and plans?

“Throughout the unique environment of the past 18 months, we’ve continued to serve our customers by never forgetting what we’re about: delivering great food, cultivating talented food people and making it easy for our customers to work with us,” Lederer said. “It’s because of this unwavering dedication that I can confidently say that we are ready to take this company to the next level.”

The campaign looks to be focused on further pushing the momentum the company already has, with a re-launch strategy presenting a unified, consumer-centric strategy at its core. According to the company, it includes new technology enhancements, intuitive business solutions, and pushing its Food Fanatics program to change the way the industry experiences food and business consultation.

While US Foods turns its eyes to the future and ways to empower operators across the country in exploring dish and menu trends, at present the distributor feels that investing millions of dollars into new technology and fleet and building improvements over the last 18 months has put it in a strong financial position for what is to come.