MISSION, TX - The Viva Fresh Expo, which only premiered last spring, has sold out its exhibit hall for the second year in a row.

“Once again the response from retail and foodservice buyers and directors continues to exceed our every expectation,” Bret Erickson, President and CEO of the Texas International Produce Association (TIPA), host of the show, said in a press release. “From H-E-B, Walmart, Kroger, Ahold, Wegmans, Albertsons, to Sysco and US Foods, we have more buyers signed up compared to this the same time period last year.”

TIPA added that it continues to offer complimentary registration for retail and foodservice attendees, as well as complimentary travel for buyers as part of its heavy emphasis on offering members the opportunity to establish quality connections.

“The importance of the Southwest, Texas, and Mexico growing region is a key reason why we have and continue to receive such as positive response from retail and foodservice buyers, directors, and category managers,” Jimmy Bassetti, President of J&D Produce and Chair of the Retail and Foodservice Attendee Committee, added. “This is a regional expo that extends international boundaries bringing value to both suppliers and buyers.”

Held at the beautiful JW Marriott Hill Country Resort and Spa in San Antonio, Texas, the show will also focus on fun education for members, including virtual field tours at farms and facilities in both Texas and Mexico without having to leave the grounds.

Additionally, TIPA emphasizes that the Viva Fresh Expo looks to increase the consumption of fruits and vegetables in order to empower the produce industry through several events, including a don’t-want-to-miss health and wellness keynote speaker presentation.

The Expo takes place March 30 – April 2, 2016. To learn more, go to the expo website at www.VivaFreshExpo.com.

Viva Fresh Expo