McDonald's Tests Kale in its Southern California Restaurants
OAK BROOK, IL - McDonald’s appears to be continuing to pursue possible menu changes to reach an eluding audience, and it is going where it said it wouldn't to do so.
The company is now reportedly testing items with a kale-centric splash.
As we reported recently, the company has taken a financial hit due to what CEO Steve Easterbrook called not being “on our game.” The company is now reportedly going where no one thought McDonald’s would go before -- testing out kale in prospective menu items.
McDonald’s spokeswoman Lisa McComb told Reuters that one item currently being tested in nine Southern California locations is a breakfast bowl containing egg, kale, spinach, and turkey sausage, currently priced at $4.00.
We had previously reported whispers of McDonald’s exploring kale as an aid to getting it out of its current rut, though the company had refused to comment on confirming or denying these rumors.
Now the company continues to keep its lips tightly sealed on any plans to make superfood-esque produce a permanent addition, however, despite the testing that is currently happening.
"We'll share news on our menu when the time is right," McComb told Reuters.
The company has only just begun to tap into the kale trend, and how testing these waters will fare for the traditionally burger-fueled giant will be interesting to see. So keep checking in with AndNowUKnow as we keep you up to date on what is influencing the industry.