ATLANTA, GA – Competition in the Atlanta grocery market continues to grow.  Last week, Instacart added Whole Foods Market to its grocery delivery services there.

Instacart delivery is also expanding its services to Smyrna, Vinings, Cabbagetown, Reynoldstown, Sandy Springs, and Dunwoody as well as parts of East Atlanta.

The Atlanta Journal Constitution reports that Instacart users in Atlanta can now order groceries from Costco, Kroger and Whole Foods and have them delivered in as little as one hour.  Interestingly, you do not have to be a Costco member to order from Costco through the service. 

Instacart is currently offering new users a free delivery on their first order of $10 or more.  Taking a line from Amazon Prime, Instacart also offers Instacart Express, an annual $99 membership that gives free delivery on all orders of $35 or more. 

Atlanta is the latest addition to the new markets in which Instacart is currently operating.

Adding more competition to the market, Sprouts Farmers Market continues its growth in the Atlanta area with the grand opening of its second store there.  This is just one of the markets that Sprouts plans to grow

Sprouts may increase its store count by as much as 14% yearly, which means it would reach the 1,200 stores it forecast within about 15 years.  The CEO noted, expanding to as many as 1,500 stores isn’t out of the question in that time and that growth will come from building stores rather than through takeovers.  For more information on Sprouts’ planned expansions, check out our previous story by clicking here.