Kalettes™ Continue to Receive Praise from Consumers and Media Outlets
SANTA MARIA, CA – Kalettes™, the new vegetable hybrid of kale and Brussels sprouts, are receiving praise from consumers and media outlets.
Fine Dining Report has named them on its 12 Food Trends Coming in 2015 list. They were also named in Elle Magazine’s 25 Things You Need to Know About This Fall list.
The new vegetable was also the featured photo in a Thanksgiving dinner article printed in the New York Times as well as a string of articles throughout the fall including:
- Women’s Health
- Good Housekeeping
- Prevention
- Shape
- Self
- EveryDay with Rachel Ray
- Family Circle
This publicity has increased consumer demand for Kalettes. According to a press release, supply is increasing as several growers have started harvesting and selling Kalettes but continues to be limited with some of the other growers. Production is expected to increase in the coming months.
“We are thrilled with all the positive attention Kalettes have received from these reputable media outlets and the consumer demand has grown with each story,” said Kraig Kuykendall, Sales Manager of Tozer Seeds America. “Supply is finally increasing and soon consumers can find Kalettes on store shelves across the country.”
Kalettes are not genetically modified and were developed by cross-pollination, according to a press release. Tozer developed the kale-brussels sprout hybrid after more than a decade of research and is working with several cooperators to grow and market Kalettes.
As we previously reported, Tozer Seeds has entered into exclusive marketing agreements with six companies to grow and market Kalettes. The companies included are: 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl. Also in the agreement, Kalettes seeds are sold by Johnny’s Select Seeds to small farmers and home growers.
With all of the buzz that has been building, it will be interesting to see if Kalettes will be one of the next big produce trends in 2015. I will certainly be tracking this as their nationwide release nears.
