MONTEREY, CA - Strategic Sourcing International (SSI), the parent company of Your Way*Fresh, is proud to announce the appointment of Mark Garcia as Vice President and General Manager of Your Way*Fresh, a leading provider of fresh-cut fruits, vegetables, and grab-and-go solutions for the foodservice industry.

A seasoned leader with more than 20 years of experience in the foodservice and fresh produce industry, Mark Garcia brings a unique blend of culinary expertise, brand-building success, and strategic sales leadership to the role. A graduate of the Culinary Institute of America and the University of New Mexico, Garcia is also currently pursuing his Executive MBA at the Kellogg School of Management at Northwestern University.

Mark’s impressive career includes leadership roles at powerhouse brands like Avocados from Mexico, B&W Quality Growers, and McCormick Kitchens.

As a press release noted, he has driven award-winning marketing campaigns, scaled national sales efforts, and consistently delivered significant growth across both foodservice and retail sectors.

“We’re excited to welcome Mark Garcia” said Chip Walker, President and CEO of PRO*ACT. “Mark’s deep understanding of culinary trends, operational excellence, and brand strategy aligns perfectly with the growth goals of Your Way*Fresh. Under his leadership, Your Way*Fresh is well positioned to expand its reach, enhance customer value, and elevate its national presence.”

As Vice President and General Manager, Garcia will lead the company’s strategic direction, operations, and growth initiatives, focusing on expanding Your Way*Fresh’s impact as a trusted fresh-cut solutions provider.