Alan Ediger of California Giant Berry Farms Comments on Current Strawberry Market



Alan Ediger of California Giant Berry Farms Comments on Current Strawberry Market



UNITED STATES - Keeping our eye on the strawberry market across the United States and Mexico, we reached out to industry friends for comments on recent rains in California and Florida.

Alan Ediger, Vice President of Sales for California Giant Berry Farms, commented on the state of the company’s strawberry program.

Alan Ediger, Vice President of Sales, California Giant Berry Farms
Alan Ediger, Vice President of Sales, California Giant Berry Farms

"Recent heavy rains in Florida have posed a challenge for strawberry growers, disrupting yields and impacting the harvest with an increase in botrytis and misshapen fruit,” he noted. “We anticipate improved quality and abundant supplies from Florida by early February. On a positive note, Santa Maria's crops are reaping the benefits of the abundant rain, fostering optimal conditions for growth. Meanwhile, Oxnard's operations remain unaffected, maintaining their normal course amidst the weather variations in the region."

According to PRO*ACT’s The Source, McAllen, Texas, is also experiencing some challenges due to labor shortages and cold weather.

The strawberry sector has seen some challenges due to cooler weather in California and some parts of Mexico, leaving pricing on the higher side
Florida is anticipating improved strawberry quality and abundant supplies by early February following the challenges posed by recent heavy rains in the region

Somewhat echoing Alan’s reporting, the industry resource noted that Oxnard’s cold temperatures mixed with rain may have slowed production. For California Giant, that does not seem to be the case!

The Source went on to note that supplies will be light through January as production ramps back up, creating a demand-exceeds-supply situation.

We’ll be back with more quick crop updates like this, so stay tuned!

California Giant Berry Farms


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California Giant Berry Farms

California Giant was built by the dedication of many hard-working individuals committed to one common goal; the optimal…