Apeel Sciences Launches "Easier Than Ever" Campaign; James Rogers Explains
GOLETA, CA - On its journey to craft a suite of technologies for suppliers to safeguard and grow their businesses, Apeel Sciences launched its latest campaign, Easier Than Ever.
“Our focus has been on listening to our customers and responding with technology advancements that enable us to work with them in the way they were asking for,” said James Rogers, Chief Executive Officer. “We have transformed our process for our customers to bring greater value at a lower cost. We aim to communicate this promise and highlight the changes we’ve made to make it easier to work with Apeel. The technological advances underpinning these new operational efficiencies have allowed us to reinvent the way we integrate with our customers, paving the way for abundance for all.”
The campaign is designed to communicate Apeel’s latest advancements, one of which is that it has made its business model faster, cheaper, and easier for its partners.
According to a press release, these technology improvements include decreased installation time, 10x footprint reduction due to the removal of the need for a drying tunnel, and elimination of the need for on-site Apeel staff. This means less disruption, creating more value for customers with a larger impact on their bottom line.
With these differentiators, there are also several benefits, such as seamless transitions that won’t interrupt the supply chain, fast and easy installation, lowered operational impact, and increased efficiency.
Throughout the new campaign, Apeel is highlighting changes to their processes that bring new benefits to their customers: a new application process that does not require facility modifications, low-maintenance operations that are supplier managed, and low price fixed annual fee.
Another efficiency Apeel has in its arsenal is its RipeTrack program. This is designed to create operational efficiencies, with the ability for more accurate readings and tracking.
We’ll continue reporting on the latest innovations in the supply chain, so stay tuned to AndNowUKnow.
