Blue Apron Partners With Amanda Freitag for Its New Fall Lineup
NEW YORK, NY - If there is one thing that the quarantine has gotten me addicted to—and I’m sure many others—it's watching The Food Network with its host of competitions. That is why I was excited to see that Blue Apron is partnering with renowned chef Amanda Freitag to bring customers a new set of fall recipes. The celebrity chef of Chopped and Iron Chef fame is sure to have consumers starry-eyed over her meal kits that are inspired by a range of global flavors.
"With people stuck at home and the uncertainty surrounding back-to-school plans, finding time to cook a wholesome family meal becomes even more of a question mark for parents. This partnership invites Blue Apron customers to learn new skills in the kitchen, while bringing their families the feel-good comfort foods they're craving," said John Adler, Vice President of Culinary, Blue Apron." At a time when routine is more important than ever, we're excited that our Blue Apron chefs will be able to explore these amazing flavors inspired by Chef Freitag's journey."
Freitag's journey has inspired her to introduce a variety of elevated comfort-food classic recipes, according to a press release. As consumers strive to find a little bit of comfort and certainty in these challenging times, her meals are sure to bring about a few smiles.
"Growing up, my family understood the value of a good meal, but we were busy. We ate a lot of frozen pizzas and other things that were easy to prepare. I still love those simple, classic American flavors, but I prepare them a little differently now. When you cook at home with Blue Apron, you can easily create the nostalgic meals you loved growing up, but with fresh ingredients delivered straight to your door. You can now feel good about serving these classic meals to your family,” explained Freitag.
With many restaurants closed or limited, and consumers sheltering in with their families as much as possible, the Blue Apron options created by Chef Freitag offer a strong solution for those who want to bring a dining out experience to the kitchen. With the newest collection of recipes, families can simulate the flavorful experiences of dining at their favorite eateries from the safety and comfort of their kitchens.
The recipes that Freitag has created include:
- French Onion Soup Burger with Creamy Mustard Potato Salad
- Hot Honey Crispy Chicken with Dirty Rice and Garlicky Green Beans
- Crispy Skin Salmon with Salsa Verde and Farro Salad
- Seared Shrimp and Mascarpone Risotto with Crispy Prosciutto and Sicilian-Style Cauliflower
- Calabrian Chile Butter Steaks with Roasted Pepper Panzanella
- Thai Shrimp and Peanut Noodles with Cabbage and Sweet Peppers
What better way to bring a beloved chef right into the consumer’s home than a partnership with the likes of Amanda Freitag? As companies like Blue Apron continue to bring together the best of both worlds, we look forward to seeing what exclusive new partnerships continue to come about.