FRESNO, CA - Blueberries just make everything better, in my opinion. So, when a new item enters the marketplace, you know my interest is piqued. Enter betterful®, a line of Regenerative Organic Certified® blueberries from AC Foods; grown in California and Oregon’s rich growing regions.

“As betterful blueberries continue to hit the shelves of leading retailers this spring, we are excited to bring a new level of flavor and sustainability to consumers,” said Sunnia Gull, Vice President of Marketing. “Our regenerative organic approach not only delivers exceptional taste but also reflects our dedication to nurturing the planet for future generations.”

These blueberries debuted in April and are available through September. The betterful berries can be found in displays at select Whole Foods, Sprouts, Bi-Rite, NewLeaf, Berkeley Bowl Marketplace, and Oliver’s locations.

The driving mission behind the betterful brand is to enhance each stage of the growing, harvesting, and delivery process. This mission results in berries that are not just tastier and fresher, but also healthier for the planet. These little blues are packed with antioxidants, essential vitamins, and a naturally sweet flavor that's sure to delight taste buds.

This new brand debut was not without effort and dedication. In 2024, after a rigorous certification process, betterful’s Oregon farms will officially become Regenerative Organic Certified. For a little background, being Regenerative Organic Certified brings a revolutionary certification that meets the highest standards in the world for soil health, animal welfare, and farmworker fairness.

Blueberries that taste good and do good. Sounds like a win-win to me.