SANTA BARBARA, CA - A new Chief Executive Officer is set to join Apeel Sciences. Luiz Beling steps into the role with over two decades of agriculture industry experience under his belt and a hunger to steer the company into its next phase of growth.

"I'm thrilled to join Apeel Sciences, a company that resonates with my passion for innovative solutions," commented Beling. "As we embark on the next phase of the company’s growth, my priority is to elevate our customers’ experience to unprecedented levels. Achieving outstanding customer satisfaction is at the heart of my focus, as we strengthen our partnerships with suppliers and retailers to deliver healthy produce and simplify the integration of our groundbreaking technology.”

According to a press release, Beling most recently held leadership roles at Farmer's Business Network and Bayer Crop Science, where he led large teams across multiple geographies that accelerated business growth and increased customer satisfaction. Throughout his career, Beling has been characterized by a commitment to finding solutions to critical challenges across the ag supply chain.

While Beling transitions into his new role over the next several months, he will be working closely with Apeel's Founder and outgoing CEO, James Rogers. Roger’s title will remain as Founder and Apeel Board Member.

"I’m delighted to have Luiz joining our team at this pivotal moment. Luiz’s appointment symbolizes Apeel's transformation from an innovative startup to a global business," stated Rogers. "His customer-obsessed mindset and strategic vision is in perfect harmony with our core mission to make food more accessible to the world and to create abundance for all."

Congratulations to Luis Beling on this new role!