BAKERSFIELD, CA - The impact of technology and the internet is undeniable; therefore, making a company’s presence known online is vital to success. Bako Sweet® knows this well, which is why the brand has launched a new website with an enhanced user experience for shoppers.

"We very intentionally designed the website to be a place where people could better understand different sweet potato varieties and their benefits, and ultimately drive people to their local retailer to find Bako Sweet products," said Alexandra Rae Molumby, Director of Marketing at Bako Sweet. "By creating a user-friendly platform that not only showcases our exceptional sweet potatoes but also serves as a resource for learning and inspiration, we aim to exceed our consumers' expectations and establish Bako Sweet as the go-to brand."

The website was designed to inspire curiosity about sweet potatoes from California’s Sweet Spot®, a release explained. It was carefully and meticulously crafted, keeping mobile users at the forefront of its design, as Bako Sweet recognizes the importance of mobile devices.

Bako Sweet’s new website features a visually captivating representation of the brand. Through the use of bright colors and beautiful graphics, the essence of the brand is brought to life, creating an immersive environment that embodies the Bako Sweet spirit.

Some of the other key features of the site include a store locator, sweet potato facts, detailed product descriptions, an expanded recipe library, and enhanced SEO and Pinterest integration.

The company plans to analyze user data and feedback to further enhance the website and deliver an exceptional experience that meets the evolving needs of its consumers. Moving forward, Bako Sweet remains committed to growing the website and further developing it to meet consumer needs.

"We will continue to evolve the website based on where users are spending the most time, what they find most valuable, and the feedback we receive,” added Molumby.

How will Bako Sweet utilize this resource to grow its presence at retail? AndNowUKnow is the place for answers.

Bako Sweet®