FOWLER, CA - A new launch in the citrus category came across our desks this week. We learned that Bee Sweet Citrus is introducing a new premium line just weeks before the supplier kicks off its California citrus season.

"This season, Bee Sweet's Golden Gem grapefruit, Pummelos, and Royal Red oranges will be marketed under our new premium citrus line," stated Director of Communications Monique Mueller. "Each variety has a brand-new look that complements different promotional periods, and we're thrilled to offer them as part of our 2024–2025 offerings."

All of the new offerings are packaged in high-end graphic packaging that emphasizes the seasonality of the product. The golden hues that adorn the packaging of Bee Sweet's Golden Gem grapefruit and Pummelos will catch the attention of consumers shopping during the holiday season. A press release noted that the contrasting red and blue tones of the company's Royal Red oranges are sure to stand out in the produce aisle as well.

"If there's one word our team would use to describe our premium varieties, it would be, exclusive," continued Mueller. "Each variety is available for a limited time throughout the season, and we have retail-specific opportunities available to help our customers generate excitement for their shoppers."

All of Bee Sweet's premium varieties are available in bag and bulk items and have complementary point-of-sale material to help market the product at the store level. Bee Sweet’s Pummelos will be available this October, while Golden Gem grapefruit will be available in November, and Royal Red oranges are set to return this December.

As the season gets underway, keep following along with ANUK.