MIAMI, FL - Water is a precious resource to not only us as humans, but to Earth as well. We need water in everything we do, from performing the simplest of tasks like making tea to larger operations such as growing nutritious produce. It is something that is easy to take for granted, but Continental Fresh is aiming to put a well-deserved spotlight on this necessity. In honor of World Water Day on March 22, BLUE Missions Group will be releasing the short film “BLUE is Not a Color” on March 21 to highlight the importance of clean drinking water in our lives.

“At Continental Fresh, we feel that empowering young people who want to go out and make a difference in the world is a great way to develop the leaders of tomorrow,” Albert Perez, CEO of Continental Fresh, tells me. “The film is meant to bring awareness to the world water crisis and the 780 million people globally who do not have access to clean water.”

The film covers the challenges and experiences the BLUE team had gone through during this past turbulent year of 2020. It also highlights the importance of clean water that is necessary for a healthy life, from drinking safely to watering crops.

BLUE Missions is a non-profit organization that Continental supports with its Water For All and Food For Humanity labels. This would be the second year the grower would be selling its Mexican Mangos under the Water For All label.

“All of us in the produce industry can truly relate to the importance of water in everything we do,” Albert stresses. “There is no produce without water. Water is life.”

To watch the virtual screening followed by a Q&A with the team, click here. The film premiers at 7:30 p.m. EST on March 21. For more information on how you can be part of The Source, click here.

Our planet is always changing, but water is one of the few constants that is vital to a healthy life. As our industry continues to give back to the environment and push sustainability further, ANUK will keep you apprised of our efforts.

Continental Fresh