IRVINE, CA - Produce Marketing Association’s (PMA) Fresh Summit is just around the corner, and I can’t be the only one that’s excited! PMA’s Fresh Summit gathers the industry together to promote a common goal—promoting the consumption of fresh produce. The event is made possible by the industry itself, and leading powerhouse supporters such as the California Avocado Commission (CAC) is showing its banner once more as a platinum sponsor of the #FreshSummit online event.

CAC’s Fresh Summit “Marketplace”—PMA’s solution for how exhibitors can showcase their products and services online rather than via an exhibit booth—will include informational videos, product demonstrations, and advertising highlights, as well as product information. During the official show days of October 13–15, as well as during the extended show days through November 13, Commission team members will monitor the #FreshSummit platform and mobile app to engage with attendees who make contact.

“We invite customers and potential customers of California avocados to use the platform and request meetings with Commission representatives to discuss next year’s crop as well as the customized programs we can develop,” said Vice President of Marketing, Jan DeLyser.

During Fresh Summit, DeLyser will give a 15-minute live presentation titled “California Avocado Industry Update.” Interested Fresh Summit attendees can view the live presentation on October 13 at 10:00 a.m. PDT.

This year, CAC’s Director of Trade Affairs Angela Fraser will be serving as Co-Chair of the Fresh Summit Committee. According to the press release, Fraser is a certified trade show marketer and has spearheaded the Commission’s convention planning for 20 years.

On October 14 at 10:00 a.m. PDT, CAC’s Retail Marketing Directors Dave Anderson and Carolyn Becker will discuss “Evolving Opportunities in Avocado Promotions,” informed by learnings from avocado sales and promotion data.

In addition to customer meetings, the Commission looks forward to engaging with colleagues including the trade media, other marketing organizations, and students, just like a traditional convention and expo.

“While our team will certainly miss the in-person interaction of the conventional Fresh Summit event, we are looking forward to meeting with customers and colleagues and learning from the speakers and general sessions,” said DeLyser.

Information about how to join CAC’s virtual presentations can be found here.

Stay tuned and up to date with ANUK as the event draws nearer.

California Avocado Commission