California Giant Taps in on Healthy Lifestyles with Line of Vegan Desserts Through Partnerships with Duda Farm Fresh Foods, Natural Delights, and Kathy Patalsky
WATSONVILLE, CA – California Giant has announced that consumers can expect a new line of decadent desserts to satisfy their healthy and sweet-tooth cravings this month, thanks to a new partnership with Duda Farm Fresh Foods and Natural Delights.
Aided by vegan blogger Kathy Patalsky, who also authored Healthy Happy Life, the company plans to release nine new vegan-friendly desserts in a new e-book.
“We enjoy partnering with other companies and innovative bloggers like Kathy at Healthy Happy Life to create and distribute inviting recipes focused on the many different eating styles people have today whether by choice or for health reasons,” said Cindy Jewell, VP of Marketing for California Giant Berry Farms, in a press release.
The nine new recipes will be imbued with fresh California Giant berries, citrus and celery from Duda, and the natural sugars found in Natural Delights Medjool Dates. Through Patalsky’s expertise, California Giant said that consumers can expect a sweet selection to satisfy vegans and non-vegans alike.
“My audience is not 100 percent vegan by any means, but they come to me for plant-based inspiration,” said Patalsky. “It feels like a perfect fit to bring fresh produce brands like California Giant, Natural Delights, and Duda to my readers in a valuable way, and we’ve done just that with the vegan e-books."
California Giant said that it utilizes a consumer database to learn which communication preferences and recipes they want to receive. Through this consumer feedback, California Giant found that although consumers have a wide variety of eating styles, the need for continued recipe development and berry incorporation prevails, regardless of whether their diets are vegan based.
"I love working with brands that understand the power in directing their message to a specific audience and find my readers respond much more enthusiastically when content and recipes fit their niche preferences,” finished Patalsky.
Consumers can expect tasty options like peanut butter cookies, Meyer lemon poppyseed cake, and blackberry ice cream as part of the healthy food choices outlined in the e-book. In addition to circulating to followers of Duda, Patalsky, California Giant, and Natural Delights, consumers can find a free copy of the book here.
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