FORT LAUDERDALE, FL - Giving your consumers the gift of sweet, tropical produce has just gotten easier. Chiquita is disrupting the pineapple category with the debut of its newest item, the all-new Sunburst Gold Pineapple.

“At Chiquita, we’re always looking for new and exciting ways to provide consumers with innovative and delicious fruits, while ensuring that we are producing high-quality, sustainable products,” said Jamie Postell, Vice President of Sales for Chiquita North America. “Additionally, our commitment to efficient supply chains will ensure a smooth delivery process for all customers and, ultimately, the end consumer.”

The newly launched offering will now become a permanent fixture in the brand’s robust lineup of high-quality fruits, with Chiquita beginning to distribute the premium pineapples to select retailers throughout the country later this month.

Complementing this enhanced pineapple variety are eye-catching, redesigned boxes with neck tags featuring Chiquita’s iconic Blue Sticker overlaid on a golden backdrop. As a press release outlined, the Chiquita Blue Sticker guarantees all Chiquita Pineapples have met the strictest of standards to ensure they are of the highest quality when they hit retailer shelves and consumer tables.

“At Chiquita, our mission is to bring consumers both delicious and nutritious fruits, which is why we are incredibly proud to introduce our new premium Sunburst Gold Pineapple, a testament to that commitment,” noted Tina Varjabedian, Chiquita’s Head of Global Communications. “From a delicious smoothie or quick snack to a satisfying salad or dessert, we’re looking forward to seeing the different ways our fans enjoy the new Sunburst Gold Pineapple; we know it’s as good as gold!”

The Sunburst Gold Pineapple features a sweeter, vibrant tropical flavor, paired with exceptional juiciness, natural sugars, and essential nutrients.

For more info on the latest produce products, keep reading AndNowUKnow.

Chiquita