FORT LAUDERDALE, FL - As it grows its presence in the Canadian market, Chiquita Brands International will be bringing a vibrant showcase to this year’s Canadian Produce Marketing Association (CPMA) Annual Convention and Trade Show.

“We’re looking forward to being a part of the CPMA 2024 trade show once again, as it provides a platform to showcase our innovative approaches to produce and sustainability initiatives," said Jamie Postell, Vice President of Sales North America at Chiquita. "This event is a fantastic opportunity for us to connect directly with industry leaders and consumers, sharing our passion for quality and sustainability, and demonstrating our continued commitment to the Canadian market.”

Setting out to highlight the Chiquita Difference, the beloved banana brand will be connecting with industry leaders, valued customers, and attendees from across the globe by engaging in strategic discussions about Chiquita’s Yelloway initiative and other industry advancements, a press release explained.

Attendees will also get a unique taste of the tropics by sampling delicious recipes using Chiquita’s bananas and pineapples—a key way to highlight the brand’s farm-to-table approach and commitment to quality products stamped with the Blue Sticker promise. Booth #1215 will also feature an engaging photo booth, swag giveaways, and a chance for attendees to meet and interact with Chiquita’s very own First Lady of Fruit, Miss Chiquita.

As part of the event, Vancouver will be painted yellow with a series of vibrant, cheerful digital billboards, extending the brand's warm, tropical vibes to the surrounding show area. An accompanying media theme specifically tailored to industry professionals will also emphasize these themes.

Since the event falls during Earth Month, Chiquita sees a prime opportunity to spotlight its sustainability commitment, highlighting its Yelloway initiative—a sustainability program to develop disease-resistant banana varieties and reduce carbon emissions associated with banana production. The company will be sharing important updates regarding this initiative with a video at the booth.

With the expansion of its distribution network, Chiquita has significantly grown its presence in the Canadian market, enabling the company to meet rising demand for fresh produce while strengthening its market position at retail. These broadened distribution capabilities have also facilitated quicker and more efficient delivery routes, ensuring that customers receive the freshest bananas possible.

Be sure to stop by booth #1215 during the CPMA show this week! For more show updates, leave a tab open to ANUK.