DALLAS, TX - Although we don’t know what to expect in 2021, DMA Solutions is shining some light on successful produce marketing in order to ground our strategies for the new year. The produce marketing company announced the release of its annual Social Media and Produce Marketer’s event calendars to support marketing efforts in produce.

“We use the Social Media Calendar day in and day out at DMA, and we’re excited for other marketers in the industry to utilize this important tool as well,” said Jessie Donlon, Senior Social Media Specialist. “Creating regular social media content can be an overwhelming task, but having key dates and trends at your fingertips will ensure your social media channels stay fresh and relevant throughout the year.”

Throughout 2020, DMA Solutions saw social media channels gaining a boost in performance. According to a press release, DMA reported a 245 percent growth—on average—in Instagram engagements for client’s social media accounts between April and June of 2020. DMA’s Social Media Calendar, a free resource, provides inspiration and trends for fresh produce marketers to utilize while creating content on behalf of their own company.

DMA is also offering its annual Produce Marketer’s Calendar for 2021, which serves as a resource of events, important dates, and useful promotion ideas from the DMA marketing team.

“While in-person events remain a variable, we know for certain that our industry will continue finding ways to meet and drive demand for fresh fruits and vegetables,” said Dan’l Mackey Almy, President and CEO. “In this year’s Produce Marketer’s Calendar, we listed the key dates and events we know so far and will continue to update the calendar throughout the year.”

DMA Solutions’ 2021 Social Media Calendar and Produce Marketer’s Calendar are available for free on the company’s website.

For more resources for the industry, keep checking back in with AndNowUKnow.

DMA Solutions