Dole Extends National Banana Day To Promote Higher Retail Sales
CHARLOTTE, NC - There are plenty of holidays that shoppers can go bananas over, but none more fitting than this one. In honor of National Banana Day on April 21, Dole Food Company has unveiled an entire week’s worth of exciting celebratory strategies to motivate shoppers to enjoy even more bananas than usual and urge retailers to stock more of the delicious fruit.
“As the producer of America’s favorite banana, we see National Banana Day as an opportunity to thank the tens of thousands of growers, packers, retailers, transportation specialists, and others that have kept the fruit at the top of everyone’s shopping list,” said Bil Goldfield, Director of Communications. “Given the past year, we knew we couldn’t accomplish all of that in just one day, so we extended the festivities to a full week.”
Dole will be launching an integrated marketing campaign featuring banana-themed digital, PR, social media, blogger and influencer, and in-store elements to spotlight all of the benefits of the beloved fruit, ranging from health and convenience to taste, according to a press release.
In addition to these elements, some Dole retailers will also host fun, Produce Manager display competitions, which put bananas center stage during the week of celebration. Retailers can also use Dole’s downloadable content to engage more shoppers, which features a social media find-the-banana contest; a seven-day Banana Activity Plan hosted by Dole’s Bobby Banana; consumer- and retailer- friendly info on the stages of banana ripening and the use of banana peels to make organic fertilizer; an assortment of favorite Dole banana recipes; and digital thank-you cards for supermarket employees, a press release noted.
Dole is also highlighting the banana category for National Banana Day with a feature in the company’s popular Dole Nutrition News newsletter, as well as by the distribution of the “DOLE® Bananas by the Numbers” information to retailers, bloggers, and influencers, which includes key information surrounding delicious DOLE Bananas.
Load up on these amazing offerings as National Banana Day approaches, and I’m sure your shoppers will thank you.
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