Driscoll's J. Miles Reiter Addresses Industry Regarding COVID-19

WATSONVILLE, CA - New relationships are forming and old partnerships are being strengthened as our industry works together to face COVID-19 concerns. During this challenging time, it is integral to celebrate the actions of people helping others, and berry grower Driscoll’s has tapped into this industry-wide initiative through programs like its One Family storytelling campaign. The company recently sent out a letter detailing Driscoll’s position in the current climate of fresh produce, aiming to encourage its fellow suppliers and buyer partners.
Below is the letter from J. Miles Reiter, Chairman and CEO of Driscoll’s:
"IJ. Miles Reiter, Chairman and Returning Chief Executive Officer, Driscoll'st is a challenging time for all of us. Now more than ever, we are a global community, all doing our part to limit the spread of this life-threatening virus. Although so much of life is put on hold, the safe consumption of fresh and healthy food must continue. We recognize our responsibility to continue delivering our berries without significant disruption. We are proud of everyone involved in our enterprise—the farmworkers, independent growers, transportation providers, and grocers—working tirelessly through this chaos so we can continue to feed the needs of the public. We consider everyone to be a part of One Family, all rooted in the communities where we work and grow; this is core to who we are. We support each other and contribute to a food system that is deemed essential by the government to operate during this difficult time.
While berries are one of many options at the grocery store, Driscoll’s does not underestimate the important part we play in the food system. For consumers around the world, fresh berries provide the necessary nutrition for balanced health and wellness. We serve consumers in North America, Australia, Europe, and China. Our utmost priorities during this critical period are focused on the following areas:
To get through these difficult times, we must work together to keep fresh, healthy food coming to the marketplace. We owe this effort to ourselves, the public, and the families that love our berries. Stay safe everyone.
As our industry continues linking arms in solidarity, keep coming back for more on these industry-facing initiatives at AndNowUKnow.
Family-owned for over 100 years, Driscoll's is passionate about growing premium fresh berries. Our strawberries,…