NEW ZEALAND - Kourtney Kardashian and—apples? Seems an unlikely fit, but hold onto your hats, produce industry. As one of the richest women in the world, she is more than capable of promoting an apple that has reached cult status. Which apple, you ask? Why, the Envy™ apple, of course!

Kourtney recently touted Envy on her lifestyle guide, POOSH, as “my favorite apple of all time—so crispy and sweet.” With POOSH’s social media reach that spans well over three million, this is quite the win for Envy!

“With its sweetness—delicately balanced with a zesty hint—and refreshingly crisp and juicy flesh, we believe Envy is the modern every-day apple for shoppers. It makes you feel good, anytime, anywhere,” said Cecilia Flores Paez, T&G’s Global Brand Strategy Manager. “We’re thrilled POOSH, a brand also dedicated to healthy and happy living today, is a fan of Envy and focused on a similar cause.”

T&G Global, Owner of the Envy brand, and POOSH further collaborated to convey the POOSH team’s Envy interest to its followers, now that apple season is underway and the holidays are full steam ahead.

POOSH touts Envy—whose flesh naturally stays white longer—as key in enjoyment and entertaining, including:

• Slicing to optimize the flavor experience: tasting Envy’s sweet flesh first versus the skin (Envy ranked No. 1 for flavor, texture, aroma, and appearance and independently tested against category stalwarts like Honeycrisp, Fuji, and Gala and newcomers like Cosmic Crisp)
• Incorporating Envy within cheese platters and as the lead ingredient in a deconstructed Waldorf salad
• Substituting chips with Envy—snack throughout the day, just as they are, or with favorite dips

Will all of the Kardashians join in on the Envy hype? Signs point to yes!

Envy™ Apple