FRESNO, CA - In an industry as vibrant as ours, it can prove challenging to stand out. Not so for Fowler Packing, who walked away from our annual Besties Awards in Monterey, California, with a Bestie for Best Email Ad Campaign.

“Our team is inspired by current trends and the ever-changing nature of our industry. We aim to create campaigns that surprise and delight your readers while sharing our latest varietals,” shared Kiah Ruvalcaba, Director of Marketing. “Each ad campaign is designed to evoke a positive response and provide valuable information quickly and engagingly.”

Kiah also touched on the essentiality of email campaigns as a tool for Fowler Packing.

“They allow us to share updates and seasonal promotions efficiently. By investing in this area, we ensure our messages are clear, impactful, and memorable, driving engagement with the industry,” she explained.

As the industry has evolved, so has Fowler—and this is reflected through its Besties win.

“We're always looking for ways to stand out, whether through vibrant colors, minimalist designs, or clever copywriting. Our goal is to ensure each email leaves a lasting impression,” Kiah concluded.

For the awards process, our team handles the initial nominations to ensure each nominee meets our stringent standards. We then share our nominees with our Besties committee.

The committee is composed of experienced retail buyers or individuals with substantial experience and knowledge in their respective fields. This year, they voted on every category except for one: Retailer of the Year. Each committee member received a ballot with three nominations for each award category. Based on their votes, we determine the winners of the Bestie Awards.

Once again, we extend a well-earned congratulations to Fowler Packing!