Fresh Avenue Partners With GoVerden Fresh to Promote Its Guacamole and Avocado Products; Mark Vaughan and Rick Joyal Discuss
SANTA MARIA, CA - The unique and tantalizing flavor of a fresh avocado can elevate virtually any dish if used correctly, which is exactly why so many consumers gravitate toward this culinary mainstay. To help both consumers and foodservice operators optimize the avocado category to create unique and drool-worthy dishes, Fresh Avenue has teamed up with GoVerden as it launches a new line of guacamole and avocado pulp for foodservice and retail.
“Combining GoVerden Fresh’s excellent quality product, large production capacity, and Fresh Avenue’s distribution capabilities, our customers can expect a great tasting product, reliable supply, and efficient delivery. Additionally, with our shipping facilities located in the major produce regions, this product can be added to any fresh produce order through consolidation,” stated Mark Vaughan, Managing Partner of Fresh Avenue.
Fresh Avenue has partnered with GoVerden Fresh—a U.S.-owned subsidiary of Guacamole de la Sierra, a family company of third generation avocado growers—to provide sales, marketing, and distribution support for the guacamole product. The new offering, which is always in stock at the company’s consolidation facilities, offers customers and consumers an easy way to incorporate high-quality guacamole and avocado pulp into dishes with no hassle.
“Distribution of fresh guacamole is and has been the most difficult part of getting product to the users,” said Rick Joyal, Vice President of Sales for GoVerden. “With this partnership, we have created the perfect delivery system for all fresh produce users in the nation to enjoy our market-leading quality and consistency. Being able to stock all of our refrigerated products in Fresh Avenue’s forwarding warehouses and using their consolidation routes will be a game changer.”
GoVerden Fresh has 6,000 acres of avocado groves, allowing it to bring consistent, plentiful supply all year, in addition to a new facility with ample capacity for growth.
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