UNITED STATES - Category trends are always on our mind here at AndNowUKnow, especially when we hear from companies like Fresh Del Monte Produce. Paving the way for new consumer favorites, the company did a deep dive into the preferences of pineapple shoppers.

“Fresh Del Monte has revolutionized pineapple consumption with our continuous flow of innovative varietals, including the game-changing Del Monte Gold® Extra Sweet pineapple, the pink-fleshed Pinkglow® pineapple, the carbon-neutral certified Del Monte Zero pineapple, the extra sweet Honeyglow®, and most recently, the luxurious Rubyglow® pineapple,” remarked Jesus A. Rodriguez, Senior Vice President, Sales, Marketing, and Product Management, North America.

According to a press release, Fresh Del Monte Produce conducted a survey coinciding with National Pineapple Day.

In this survey, they discovered the following:

• Nature’s Golden Super Fruit Has Surprising Benefits - Approximately 80 percent of pineapple fans didn’t know the skin is edible and packed with essential vitamins and minerals
• Don’t Know How to Select A Perfectly Ripe Pineapple? You’re Not Alone - Nearly 60 percent of shoppers don’t know how to select a ripe pineapple
• Consumers are specific about their pineapple consumption - More people prefer to buy whole pineapples than pre-cut

“As the top-selling pineapple company in the United States, Fresh Del Monte recognizes this annual food holiday as an opportunity to celebrate our achievements and promote the enjoyment of our high-quality pineapples in all their forms and however you wish to consume them—whether you like them in chunks, spears, slices, in your smoothies or even on your pizza,” added Rodriguez.

Keep reading AndNowUKnow as we continue to uncover the depths of fresh produce consumption.