GOLETA, CA - Tackling the impossible is a simple matter of breaking it down into smaller possibilities. Likewise, paving the road to the future of fresh technology is about knowing that is your destination as you build each step.

“Fresh Formulaics is introducing the next step toward the future of post-harvest solutions,” Denise Junqueiro, Vice President of Global Marketing, shares. An industry insider both professionally and in how she was raised, Denise tells me that the new concept is an exciting meeting of scientific and agricultural minds. “This is a new toolset. Safer, smarter, and more effective than anything traditional. These solutions were designed with the supplier and supply chain’s needs in mind.”

Launching initially with a collection of three product lines—Shine, Extend, and Protect—Fresh Formulaics’ is the next generation in the post-harvest sector, with sustainability and transparent metrics to match.

“Fresh Formulaics is the answer to what well-established Apeel heard when asking growers what they are looking for. The result is a plant-based, sustainable post-harvest solution that can be applied as easily as legacy wax coatings of the past while providing much more effective performance,” Denise explains.

For suppliers, Denise tells me how Fresh Formulaics is here to create real solutions so they can feel more confident about the appearance and quality of their products upon shipping arrivals. Shine, Extend, and Protect products currently cover:

• Citrus
• Avocados
• Mangos
• Stonefruit

“Using both scientific and agricultural solutions, we are continuing to think plant- and solution-based. What does the industry see now and in the future, and how can we lead them there in a better, more sustainable way? That’s what we are working toward and we are so excited for what is next,” Denise concludes.

Tailor-made, plant-based, and all about supporting Fresh Formulaics’ customer base and the supply chain, the new collection of high-performance plant-based products moves the industry toward a new chapter while staying true to plant-based roots.