NEWPORT BEACH, CA - I’ve never met a potato I didn’t like. After hearing of Side Delights® recent launch, I’m inclined to believe it's in agreement with me! The brand’s latest offering, SPUDS less-than-perfect potatoes, was created to mitigate food waste and attract the value- and sustainability-focused consumer.

“SPUDS was created for environmentally conscious, food-waste-minded shoppers who understand that potatoes can still be nutritious and taste delicious even if they are cosmetically challenged,” noted Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network®. “SPUDS potatoes are non-GMO and gluten-free like all our Side Delights branded fresh potatoes. However, these potatoes are not in perfect cosmetic condition. That does not mean that they aren’t good eating potatoes. Peel them for a delicious mashed potato dish, or quarter and roast them. The taste is unaffected if the potato has bumps, blemishes, or is oddly shaped.”

Available in 10 lb bags, this new product lines up with Fresh Solutions Network’s commitment to improving sustainable food management practices and reducing food waste.

According to a press release, some imperfect potatoes will now be packaged and sold under this new product line. Shoppers will appreciate the sustainability benefits as well as the cost, an additional benefit during these inflationary times.

In a report cited by FSN, nearly 120 billion pounds of food is wasted every year, including the produce that goes to waste on farms. As one can imagine, producing food that goes to waste uses up precious resources such as water, energy, and cropland, in addition to causing financial losses to farmers.

With food waste being top of mind from everyone from the buy-side to the shopper, folks are looking for solutions. And the use of imperfect produce is an excellent place to start.

Keep reading us here at AndNowUKnow as we continue to plumb the depths of all things fresh.

Fresh Solutions Network®