MORRIS, MINNESOTA - Through its latest acquisition, Fresha is expanding its operational footprint. The carrot provider has acquired a facility in Sparks, Georgia, which will help ensure a year-round supply for its customers.

"With this expansion, we are investing in our ability to meet increasing retailer demand for premium carrots while maintaining our dedication to exceptional quality,” said Dan Schaefer, Chief Executive Officer of Fresha. "This expansion not only enhances our ability to scale efficiently but also reduces transportation costs and time when shipping to the eastern half of the United States, ensuring that our customers receive the freshest carrots possible."

The acquisition of the new Georgia facility was a carefully considered decision that deeply aligned with the company’s sales strategy in the eastern U.S., a release explained.

In collaboration with the local community, Fresha has established strong partnerships with a number of growers in the region, supporting local agricultural endeavors and contributing to community development.

"Our investment in Georgia emphasizes our dedication to meeting the growing demand for Fresha carrots year-round," commented Matthew Wulf, Vice President of Sales and Marketing at Fresha. "With its prime location, this Georgia facility strengthens our supply chain and allows us to deliver the freshest, highest-quality carrots to our customers.”

Additionally, the supplier has joined Georgia Grown, a division of the Georgia Department of Agriculture, contributing to the growing community of agricultural producers, manufacturers, and retailers in the state. Through Georgia Grown, Fresha supports local agribusinesses, ranging from large companies to small family farms, further strengthening the agricultural landscape in the region.

"Expanding into Georgia has not only allowed us to tap into the rich agricultural and water resources of the region but also to develop meaningful partnerships with local growers and employees," added Wulf. "Working with about eight local growers and engaging with dedicated employees has been truly inspiring. We're thrilled about the enthusiasm and passion the community shares for our mission, and we're excited to continue fostering these relationships as we grow together."

Well-positioned for further growth in the sector, see what Fresha’s next move is by reading AndNowUKnow.