LOS ANGELES, CA - Organic Grower Summit is only a day away and that means those in the industry are penciling in what to see. This year’s retail breakout session, Organic Sales Data Dive and Analysis, moderated by Fusion President, Steven Muro, will dive into organic and retail trends and how everyone in the supply chain can learn to make informed decisions in the organic market.

“I’m looking forward to facilitating the highly- anticipated discussion about organic, supply, consumer, and retail trends across the U.S.,” stated Muro in a press release. “We will have experts sharing their thoughts to reveal how future changes in this expanding market can impact the growers of organic produce. This session will provide attendees with insights that will help them make better and more informed decisions for their business. It is an interesting market with a lot of potential for future growth.”

Matt Seeley, Co-Founder and CEO of the Organic Produce Network, sponsor of OGS, selected Muro as the ideal moderator for this data-driven topic. With years of experience in fresh produce, Muro’s expertise stems from his marketing agency’s ability to bring insights and analysis to a variety of commodity boards and produce companies, which allows them to strategize and develop plans.

“Organic produce continues to be a significant contributor to California produce sales,” Muro further remarked. “Organic produce sales exceeded $826 million in California last year with more than a 79 percent price premium over conventional produce.”

The featured speakers at the Organic Sales Data Dive and Analysis retail breakout session are Laura Batcha, CEO and Executive Director of the Organic Trade Association, and Mike Galaburda, Client Director for Nielsen. Both speakers give their perspective on how changes and trends are impacting the future of the growing organic industry.

See you all at OGS!

Fusion