Fyffes Rings in One Year Since Melon Program Transformation; Genivaldo Pereira Comments

TEGUCIGALPA, HONDURAS - Multinational fruit company Fyffes and its subsidiary Sol Group are continuing to build upon their commitment to being a more responsible, ethical, and environmentally positive melon business in Honduras. Recently, the company published the initial results of its melon business transformation in the country, led by its new local management that prioritizes working conditions, community participation and improvement, environmental management, as well as sound corporate governance.
Genivaldo Pereira, General Manager, Sol Group“We are pleased with the progress that has been made in the last 12 months,” Genivaldo Pereira, the new General Manager for Sol Group, appointed in October 2021. “Without a doubt, this is the beginning of a process of continuous improvement in which we are totally committed, not only to continue strengthening our sustainability strategy but also to promoting and strengthening the commercial and economic opportunity for Hondurans in the communities that surround our farms.”
After Pereira’s appointment, the company also appointed Reginaldo de Lima as a new Operations Manager as well as new managers of compliance, human resources, sustainability, labor, and farm relations. With the support of Fyffes’ executive leadership, the new management team has made major changes and improvements to Fyffes’ melon operations in Honduras, such as working conditions, social security, community investment, and freedom of association.
Recently, Fyffes and its subsidiary Sol Group published the initial results of its melon business transformation, led by its new local management that prioritizes working conditions, community participation and improvement, environmental management, and sound corporate governance
As noted in the release, some notable achievements include:
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Fyffes, with an infrastructure that reaches across the globe, is one of the largest players in produce primarily involved…