MIAMI, FL - As of today, industry veteran James Paul has joined the Sales Team at Crystal Valley Foods and will handle sales for the entire product line, including asparagus. Before Crystal Valley, Paul was the Senior Category Director for the asparagus category at Grower Direct Marketing. In his new position, Paul will be based in Stockton, California.

“I am excited to have joined the team at Crystal Valley,” said Paul. “The company is a respected leader in the industry and is well-known for its quality products and customer service. I am looking forward to being a part of its continued growth and helping to expand and create new relationships in the U.S. and Canada.”

With a degree from Cal Poly-San Luis Obispo, Paul has also held sales and marketing positions at Greg Paul Produce, Giumarra, Altar Produce, Prima Bella Produce, Apio, and Boskovich Farms.

“We are thrilled that James has joined Crystal Valley,” said Jay Rodriguez, President. “With a family history in the fresh produce industry, Paul brings over 30 years of sales and marketing experience to the company. He is an accomplished and dynamic professional and his passion for the business will make him a great addition to our team.”

Congratulations to James Paul on his new and exciting role at Crystal Valley Foods!

Crystal Valley Foods