AVONDALE, PA - To-Jo Mushrooms is launching a new value-added product this week with long-time retail partner Food Lion.

Called Mushroom Chop, this 6-oz. till of triple-chopped white mushrooms provides a ready-to-blend product with ground proteins.

“What our team really likes about The Mushroom Chop is that it hits on convenience and offers the consumer a value-added product with versatility,” said Kevin Delaney, VP of Sales and Marketing. “Having the support of both the Produce and Meat departments from Food Lion is game-changing for us. This new product launch and promotion has the potential to make a significant impact in the blendability trend for the industry.”

Officially launching on August 30, Mushroom Chop will be cross-promoted with ground beef in the meat department through September 12 in over 1,000 Food Lion locations, according to a press release. The launch will also be supported with a peel-off recipe label, and a $0.50 rebate on ground beef sales when combined with the purchase of Mushroom Chop.

“We are always excited to partner with To-Jo on the introduction of new products and trends at the store level,” said Traci Donaldson, Food Lion Category Manager. “With Mushroom Chop, we will be able to showcase the blend initiatives in an exciting new format, giving our customers additional uses for mushrooms and helping to grow the category.”

To-Jo Mushrooms said that it will provide both Food Lion employees and consumers with helpful tips, a blended burger recipe, and suggested uses for Mushroom Chop.

An instructional video for blending with Mushroom Chop will also be featured on To-Jo Mushrooms’ Kitchen Live platform via their social media platforms under #kitchenliveseries.

Find out more about the blend initiative, its benefits and versatility, by visiting http://www.mushroominfo.com/mushroom-blendability/.

To-Jo Mushrooms Food Lion