ARLINGTON, VA - The moment the buy-side sector has waited for is here—Lidl has announced an opening date for its entryway into U.S. markets. Far ahead of when the chain was first speculated to join the country's current consumer options, Lidl will be opening its doors in just a few months. 

Announced this Wednesday, the chain has marked summer of this year as its prospective opening date. Though the retailer plans to open a larger spree of stores in the future, it will currently focus on an initial 20 to start its U.S. saga. 

Lidl also indicated that it plans to open another 100 stores on U.S. soil, according to news source WoodTV8, that will fan across the East Coast within a year. This quickened move comes after Lidl had long anticipated opening its U.S. locations no later than 2018, and remaining vigilant on acquiring property and preparing for its debut.

Lidl will first make its mark in North Carolina, South Carolina, and Virginia. As we’ve reported previously, this region is also where Lidl first established its U.S. base in 2015.

With the U.S. now officially about to be added to Lidl’s operating list, will our markets be as amenable to the discount retailer as the 27 other countries in which the chain has found success? AndNowUKnow will keep you apprised. 

Lidl