Mushroom Council® Teams Up With Kittch to Showcase Sustainability and Flavor of Mushrooms; Chef Leah Cohen Comments
NEW YORK CITY, NY - As someone who eats mushrooms almost every day, news of the Mushroom Council’s® latest partnership brought some extra excitement to my morning. In celebration of Earth Month and to spotlight the power of the category in the kitchen, the organization has teamed up with Kittch, a new culinary technology platform, to enable some of the nation’s most popular chefs to livestream their favorite mushroom-based recipes throughout April.
“The New York Times recently named mushrooms the ‘Ingredient of the Year,’ and I couldn’t agree more,” said Chef Leah Cohen, who will livestream her mushroom dishes on April 18 and 19. “They’re nutritious, ideal for plant-forward and plant-based dishes, and very sustainable. Mushrooms enhance the flavor of any recipe thanks to their inherent umami—a savory, satisfying, and earthy taste. Not to mention, they’re absolutely delicious and easy and fun to work with.”
Offering up not only a wide scope of delicious varieties, but a minimal environmental footprint as well, mushrooms are being considered “The Official Ingredient of Earth Month,” according to a release. In celebration, the Mushroom Council and Kittch will give 15 chefs the chance to take center stage and show off some tasty dishes that consumers can make for themselves.
Some of the chefs include:
- Dawn Burrell, Partner and Executive Chef at Late August, Board Member of I’ll Have What She’s Having, Bravo Top Chef
- Leah Cohen, Chef-Owner of Pig & Khao, Top Chef and Food Network Personality
- Nikki Dinki, Cooking Channel and Food Network Host, Cookbook Author, Cooking Blogger
To see the full list, click here.
Researchers have even declared mushrooms “one of the most sustainably produced agriculture products,” due to the fact that producing 1 lb of mushrooms requires only 1.8 gallons of water and 1.0 kWh of electricity. It also only generates .7 lbs of CO2 equivalents, and 1 million lbs of mushrooms can be grown on 1 acre of land in a year. Not to mention, the category is grown in composted agricultural materials.
How will this unique partnership inspire shoppers to embrace mushrooms in the produce aisle? Only time and AndNowUKnow will tell, so stay tuned.
