SAN ANTONIO, TX – As the industry preps for the long-awaited Super Bowl, both as fans and professionals alike, NatureSweet® Tomatoes is looking to bring a sweet offering to the the snack-centric event. The company is launching a "Snack with Sweetness Sweepstakes" campaign for its SunBursts®.

“At NatureSweet, our continued focus is on providing the best-tasting tomatoes year-round,” Lori Castillo, Brand Manager, said. “No matter what the occasion or time of year, including NatureSweet tomatoes in the menu will win guests over every time.”

To further focus on the snacking possibilities that its tomatoes inspire, NatureSweet wants to hear from consumers on how they snack with SunBursts. According to a press release, consumers can take photos of their favorite SunBursts game day snacks and upload to Instagram with the hashtags #snacksweet and #sweepstakes.

Consumers can submit their photos between January 2 and February 4. NatureSweet encourages consumers to follow its own Instagram page, and tag the company in their photos at @NatureSweet. NatureSweet recommends that consumers explore the memorable taste of SunBursts, such as through its NatureSweet® SunBursts® Guacamole.

One randomly selected Grand Prize winner will receive a $1,000 grocery gift card, with other winners receiving $500 and $100 grocery gift card prizes.

NatureSweet stated that it keeps its tomatoes sweet and sustainably grown throughout the year in its greenhouses and “secret” recipe of nurturing with water, soil, and nutrients. NatureSweet tests each tomato for sweetness and color, ensuring a quality selection for game day snacks.

What Super Bowl innovations will the industry bring to consumers next? AndNowUKnow will have all the latest in tasty snacks.

NatureSweet®