NEWARK, DE - After a succesful year of partnering with the eat brighter!™ movement, PMA, Sesame Workshop, the Partnership for a Healthier America (PHA) have agreed to extend the program through 2018. With the help of nearly 60 industry members, the program has achieved positive metrics and increased participation across the industry, making the extension an obvious next step.

“We've been tracking the movement's early adopters who have been in market for approximately six months. These participants are self-reporting positive sales lifts of 1 to 2 percent on eat brighter!™ branded items,” said Kevin Fiori, PMA's Board of Directors Chairman. “We're all anticipating the impact on sales through the movement and early results - a 1 to 2 percent increase in sales thus far - sends a positive signal that we will continue to track over time.” 

Since PMA’s first impact survey in 2014, 30 more companies have reported that they're supplying product in market. According to PMA, nearly 60 companies, representing over 130 commodities, have signed onto the movement, with more than 30,000 retail stores accepting eat brighter!™ branded product. The movement has also expanded into Mexico, allowing produce marketers, retailers, school foodservice, and promotional organizations who sell product in the country to participate as well.

PMA has also announced that it will develop a variety of tools with Paragon Design as the program evolves. Some of these updates include a new, user-friendly website, a step-by-step tutorial, an updated toolkit that features guidelines for packaging, point-of-sale, and more. The updated toolkit includes digital ads, press releases, sell sheets, webpages, retail circulars, coloring and activity sheets, and the assets for Plaza Sésamo for the consumer market in Mexico.

For more information on the movement and how to get involved, please visit pma.com/eatbrighter.

eat brighter!™