Produce Marketing Association Opens Registration for Fresh Summit
NEWARK, DE - As in-person events make their return in full swing, an anticipated industry event is gearing up to take place. Produce Marketing Association (PMA) has announced that registration is officially open for this year’s Fresh Summit, which will occur in-person in New Orleans, Louisiana. This event, now in its 72nd year, will be among the first opportunities for the global produce and floral industries to reunite following the pandemic.
The Fresh Summit 2021 event will run from Thursday, October 28 through Saturday, October 30, and will feature three days of content and two additional days to explore the expo floor, a press release explained.
Cathy Burns will host the State of the Industry session on the first day, followed by Daymond John, Founder and Chief Executive Officer of FUBU and star of ABC’s Shark Tank, who will lead a keynote that afternoon focused on marketing strategies and tips for building a successful brand.
Friday will feature a fast-paced discussion surrounding the future of the industry, in addition to a big reveal from Cathy Burns and United Fresh’s Tom Stenzel at the end of the session. On Saturday, Center for Growing Talent will host its Women’s Fresh Perspectives Breakfast, featuring a keynote and Q&A from Golden Globe, SAG, and Emmy Award winning actress, Laura Linney. This breakfast requires a separate registration, so click here if you don’t want to miss out.
To finish off the event, the Fresh Summit will offer various opportunities for industry professionals to reconnect, network, and enjoy the time together, including the popular Retail Tours and the Fresh Summit Halloween Masquerade. Following the masquerade, companies can get their teams together and run the Center for Growing Talent 5K Fundraiser, which supports the organization’s student career programs. This event also requires a separate registration, so click here if you’re looking forward to that runner’s high.
To register for the PMA Fresh Summit 2021, click here.
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