BIRMINGHAM, AL - Same-day delivery service and marketplace Shift made headlines at the end of 2017 when the company was acquired by 1,800-store-strong retailer Target for $550 million. And now Shipt has announced the departure of its Founder and CEO Bill Smith, ushering in a new era of leadership under new CEO Kelly Caruso.

“Coast to coast, nearly a hundred thousand Shipt shoppers are delivering orders within hours from more than 60 retailers with an unmatched personalized touch that has raised consumer expectations for quality and convenience,” said Caruso, in a press release. “I’m honored to join the Birmingham community and lead the Shipt team as we continue to grow our shopper network, assortment, and retail partners to make life simpler for millions of people.”

According to Shipt’s press release, Caruso brings more than 25 years of retail experience to her new role—which she will assume effective immediately. Most recently, Caruso served as SVP Hardlines at Target, in which she was responsible for developing the merchandising and guest experience strategies for toys, electronics, and entertainment. Priorly, she was President of Target’s independent global sourcing business, supporting the company’s owned-brand growth.

Throughout the course of her career, Caruso has held a number of merchandising and inventory planning positions at Target, May Merchandising, and Abercrombie & Fitch.

“With expertise ranging from the sales floor to sourcing and merchandising, Kelly is a proven leader who knows retail inside and out. She’ll help Shipt continue bringing same-day convenience to more consumers through its growing marketplace of retail partners,” said John Mulligan, Shipt Director and Target’s COO. “Bill’s entrepreneurial achievements have changed the game in same-day delivery, and we thank him for his outstanding leadership of Shipt.”

Shipt also noted that, after its acquisition by Target in 2017, Shipt has grown into one of the nation’s preeminent same-day delivery marketplaces across the country—scaling to more than 250 markets, doubling its membership, tripling the size of its team, and adding more retailer partners to its same-day marketplace.

“In 2014, I started Shipt to help people spend more time on what’s important to them. It’s been an incredible experience to be part of such a great team that built Shipt from an idea into a national leader in same-day delivery,” said Shipt Founder and Former CEO Smith. “I am proud of what the Shipt team has accomplished and have confidence that Shipt’s momentum will continue, which is why I have decided now is a good time for me to get back to my passion, creating and building early stage companies. The company will benefit from Kelly’s retail leadership as it focuses on being the best same-day, personalized service for members.”

Will new senior leadership result in a shift in strategy for the same-day delivery giant and its parent? AndNowUKnow will continue to report.

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