SpartanNash® Mobilizes Support for California Wildfire Victims with Donations and In-Store Fundraising Campaign; Tony Sarsam and Anne McKeough Detail
GRAND RAPIDS, MI - Food solutions company SpartanNash® has announced its latest disaster relief efforts to support residents of Greater Los Angeles affected by the devastating wildfires. As part of its response, SpartanNash has already donated six truckloads of essential products, including bottled water, ready-to-eat snacks, and personal hygiene items, to trusted disaster relief partners Convoy of Hope® and Global Empowerment Mission. In addition to these immediate donations, the SpartanNash Foundation is launching an in-store and online fundraising campaign to benefit the American Red Cross®. All funds raised will go directly toward supporting people affected by the 2025 California wildfires.
“When disaster strikes, we feel a deep responsibility to help. Having lived in Los Angeles myself for many years, I share in the grief being felt by so many right now. SpartanNash’s resources and network allow us to provide immediate support, and it’s our calling to do whatever we can to help those affected begin to rebuild their lives,” said SpartanNash Chief Executive Officer Tony Sarsam.
SpartanNash is actively expanding its collaborative efforts to ensure crucial supplies reach those in urgent need, according to the press release. By aligning with renowned disaster relief organizations, the Company strengthens its commitment to community support and rapid response initiatives.
“The American Red Cross is on the ground helping those impacted by the devastating wildfires in California,” said Anne McKeough, Chief Development Officer at the American Red Cross. “We are so grateful for partners like SpartanNash as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster.”
SpartanNash’s corporate giving strategy is anchored in its pillars of hunger, heroes and hope. The Company is a long-time partner in disaster relief efforts, consistently stepping up to provide aid in times of need. Additionally, SpartanNash will host its annual Helping Hands Day on April 15, 2025, in Grand Rapids, where more than 700 volunteers will assemble 500,000 meals and 5,000 personal hygiene kits for disaster victims.
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