Starr Ranch Growers Launches Holiday Campaigns to Sweeten Seasonal Sales
WENATCHEE, WA - Sweet, juicy apples are at the top of the nice list as Starr Ranch Growers spreads seasonal cheer across the industry. The apple grower is decking produce halls to encourage holiday baking and creativity in the kitchen during the fall and winter as Starr Ranch continues its Eat, Bake, Love promotion.
“This year, people are looking for comfort, security, and indulgence, and we hope to inspire shoppers to embrace this season we’re in, utilize apples in their latest creations, and bundle up and bake,” said Dan Davis, Director of Business Development.
As noted in the release, the apple company kicked off the promotion by partnering with Wicked Good Cheesecakes in Leavenworth, Washington, to send special edition JUICI™ caramel apple cheesecakes and fresh JUICI apples to micro-influencers on the East and West coasts. The company hopes the apple cheesecakes will inspire influencers to create something special in their own kitchens with JUICI apples and to share the news about the contest and sweet giveaways with their audiences, Davis said.
With more home chefs experimenting in the kitchen and hosting their own get-togethers for the first time this year, the promotion comes at an opportune time to boost produce sales. As consumers keep fresh at the top of their shopping lists, apples are a great way to drive traffic through their various uses from baking to savory dishes.
“We are excited for the opportunity to connect and bring value, inspiration, comfort, and baking traditions to our shoppers during a new and ever-changing landscape this holiday season,” Davis said.
Starr Ranch’s Eat, Bake, Love contest promotion was launched on November 16 and continues through December 25. The promotional contest includes apple-centric baked goods recipes, blog posts, and giveaways, and it is open to everyone in the United States with access to Instagram.
Participants are asked to follow the @starr_ranch_growers and @juici_apple accounts on Instagram as the company works to build a community on its new JUICI page. One winner will be randomly selected each week and announced via Instagram stories with the six-weeks of giveaways ending on a sweet note on Christmas day.
Prizes include a Cuisinart bread maker, KitchenAid artisan stand mixer, Le Creuset stoneware 8-piece bakeware set, non-stick 6-piece baking essentials set, and more. To make the contest even more attractive for at-home bakers, Starr Ranch will gift secondary prizes such as a Sherpa throw blanket, Sherpa robe, sleep eye mask, custom JUICI candles, and an Amazon Fire Stick.
Do I hear the pitter-patter of apple elves’ feet shuffling around in the produce aisle or consumers making their way to stores? Stay tuned to the industry as ANUK brings the latest updates.
