VALENCIA, CA - With sustainability often in the crosshairs when it comes to booth displays and grabbing attention, I’m still recovering from the excitement of Sunkist Growers’ Global Produce & Floral Show booth in Atlanta, Georgia, that was—from each seat to wall—completely recyclable. Needless to say, I’m excited to see what the innovative company has in store for 2025, not the least of which is booth #718 at the Southeast Produce Council's Southern Exposure event, March 6–8 in Orlando, Florida.

“Southern Exposure attendees will get to experience our impressive multi-varietal Citrus Tower, crafted to captivate shopper attention and retailers to easily highlight the versatility of our citrus products in the produce aisles,” Cassie Howard, Senior Director of Category Management and Marketing, shared with me. “With innovative merchandising solutions, you will discover our latest merchandising offerings, including eye-catching header cards and the vibrant ‘Zesty Lemon’ display.”

Among innovations at the booth will be new organic specialty orange packaging, which Cassie said was introduced to enhance Organic Cara Cara, Blood, and Valencia orange offerings.

“By incorporating this new packaging into their product lineup, retailers can attract health-conscious consumers seeking high-quality organic citrus options. The new giro packaging caters to the increasing demand for organic citrus, providing consumers with a fresh and appealing presentation,” Cassie explained.

Sunkist^® offers a range of bulk and bag items across all organic citrus varieties, including organic display masters, full cartons, and multiple bag styles and sizes, allowing retailers to choose formats that best suit their merchandising strategies.

“Equipped with relevant data and unique category insights, Sunkist's sales team collaborates with retailers to deliver tailored marketing support, enhancing the promotion of these organic offerings,” Cassie pointed out.

While exploring organic navels, lemons, and Mandarins; a premium selection of lemons, Mandarins, and Caras; as well as convenient 3 lb Minneola bags, be sure you also don't miss the debut of the Sunkist Meet Cali^™ campaign, designed to engage and educate consumers about Cali^™ Mandarins, available from December through May.

“Sunkist Growers’ Meet Cali campaign gives California-grown Mandarins a fun, recognizable identity, making it easier for kids and families to ask for their favorite citrus snack by name. Sunkist is creating a branded experience that helps mandarins stand out in the marketplace. When kids and parents recognize Cali Mandarins, they’ll return for more!” Cassie assured.

Not only does Meet Cali put a fun, friendly name to Mandarins to usher them in as a go-to snack for busy families, it is all about making citrus more relatable so kids can ask for Cali Mandarins by name.

“The Peel Good Citrus website is an excellent resource for families looking for easy at-home recipes and kid-friendly citrus-infused activities that reinforce how Mandarins are an easy, sweet, and healthy snack. With kid-friendly branding through Meet Cali, parents can confidently choose a product their kids will love,” Cassie concluded.

Sunkist brings Meet Cali to life through fun in-store displays, digital content, and QR codes that lead to PeelGoodCitrus.com. Simultaneously, retailers can showcase Cali Mandarins with multiple packaging options, including 2 lb, 3lb, and 5 lb Giro bags, and kid-friendly quarter and square bin displays that grab attention in-store.

“Retailers can drive impulse buys with Sunkist’s display masters and promotional materials designed to stand out in the produce aisle,” Cassie said. Additionally, Sunkist continues to support breast cancer awareness through its Sunkist Cara program in collaboration with National Breast Cancer Foundation (NBCF). “This initiative supports the NBCF mission of Helping Women Now^® by providing early detection, education, and support services to those affected by breast cancer while promoting the nutritional benefits of Cara Cara oranges. At Sunkist, we're committed to providing fresh, high-quality citrus year-round. Our team is eager to share insights, data-driven promotions, and strategies to drive citrus sales.”

Be sure to visit booth #718 to learn more about Sunkist’s offerings, opportunities, and more in Orlando, Florida.