MURRIETA, CA - Living in California, it’s easy to assume that the world over is just as obsessed with avocados as we are. Apparently, this assumption isn’t too far off as West Pak Avocado just released its latest Avo Effect campaign video, "The Global Impact of Avocados".

"Today, the avocado is even recognized as a mainstream pop culture icon from social media to emerging trends," stated Senior Vice President of Sales and Marketing Doug Meyer. "From a desired healthier lifestyle to a balanced diet—research data proves this heart-healthy green fruit is only increasing in awareness and desirability. The Avo Effect on the avocado's future is bright, and its opportunities to make a stance in the world are endless."

According to a press release, this is the sixth episode for the company's ongoing series. It looks beyond simple consumption to the ways in which avocados reach new markets. This includes both cultural and global potential as demand grows and audiences discover the healthy green fruit.

The ongoing series looked to capture storylines that focus on key sectors within the avocado industry. These stories include how the avocado created momentum in the produce industry from retail to trade, online, and in the lush groves of California while also mirroring how West Pak Avocado, as an organization, coincides with these efforts, the press release went on to add.

Over the years, avocados have become a leading produce item in the retail and foodservice sectors. There is nowhere to go but up, it seems, as continued growth around the globe spikes.

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West Pak Avocado